Creative Director of All the Things

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Where bold design
meets creative storytelling
(and probably snacks).

Contact Me

About Me.

Born and raised in the suburbs of Detroit, I discovered my creative calling in graphic design while studying publication layout — a perfect blend of storytelling, strategy, and a love for good typography. Arts, crafts, color, and creativity have always been my thing, so naturally, I built a career turning ideas into visuals that connect.

In 2020, I relocated to Wisconsin to be near my two nephews, Jaxon and Bennett — tiny humans who keep life colorful (and loud). My parents followed not long after — we’re big on sticking together, though I’m pretty sure it was more for the grandkids than my brother and me. I recently lost my amazing mom to cancer, but her legacy lives on in my passion-first approach to life and work. I’m currently between dogs (RIP Tiki Bob) but forever a dog person. I also have a turtle named Digger who’s basically a dinosaur at this point — and I’m always up for travel, sports, or a spontaneous adventure.

Name:
Kristen DeMay
City:
Monroe, WI
Education:
MSU
Loves:
Family, Sports, Arts & Crafts, Animals

Design & Branding

Brand Identity • Typography & Layout • Color Theory • Visual Storytelling • Creative Direction • Packaging & Apparel Design • Marketing Collateral Design

Marketing Strategy

Campaign Development • Content Planning • Cross-Channel Campaigns • Brand Messaging Consistency • Copywriting • Event Promotion • Analytics-Informed Design Decisions

Digital & Web

Responsive Web Design • UX/UI Principles • WordPress • HTML/CSS • Website Management • Email Marketing • Social Media Design • SEO Awareness • Video Production & Editing

Collaboration & Leadership

Project Management • Cross-Functional Communication • Vendor Coordination • Team Collaboration • Presentation & Pitching • Mentorship (LAUNCH Program) • Freelance & In-House Experience

Tools & Platforms

Adobe Creative Suite • Microsoft Office • Google Workspace • HubSpot & CRM Platforms • WordPress • Familiar with Figma & Canva • Project Management Tools

Creative Thinking

Idea Generation • Concept Development • Problem Solving Through Design • Adaptability • Curiosity-Driven Approach • Trend Awareness • Lifelong Learning

Education.

  • 2008Glenwood Springs, CO
    Colorado Mountain College

    Completed Web Design Course

  • 2007East Lansing, MI
    Teacher Certification

    Michigan Secondary Provisional Certification: English (6–12), Journalism (6–12)

  • 2002 – 2005East Lansing, MI
    Michigan State University

    Bachelor’s in English, Journalism Minor — Graduated with Honors, Honors College, and Dean’s List. Study Abroad: Literature in London, Summer 2005.

Kristen Working

Experience.

  • 2009 – PresentFounder & Senior Designer
    DeMay Designs llc

    Freelance designer and company founder, working independently and with partner agencies. Specializing in brand identity, print design, digital marketing, and custom websites. Projects include logos, brochures, apparel, signage, advertising, and complete website development and strategy.

  • 2020 – 2025Marketing Coordinator
    Precision Drive & Control

    Led the creation and execution of all branded content across print, digital, and social platforms. Designed and managed ads, brochures, signage, business cards, swag, vehicle graphics, internal communications, and the company website. Directed social media strategy, company newsletter, and event marketing—while building the organization’s first comprehensive marketing program from the ground up.

  • 2010 – 2011Graphic Designer
    Advantage Branding Group

    In-house designer supporting a wide range of client needs, including logos, websites, newsletters, print collateral, signage, and branded apparel. Continued working with clients on a freelance basis after employment.

  • 2008 – 2009Graphic Designer & Office Assistant
    Noelhouse Creative

    Assisted in designing brand identities, advertisements, brochures, and newsletters while managing full web development for client websites. Handled administrative tasks such as phone support and office organization. Continued working as a freelance designer after the position ended.

  • 2007 – 2008Graphic Designer & Night Shift Proofer
    Colorado Mountain News Media

    Produced and revised newspaper ads and inserts. Served as the final quality control, proofreading all designs for accuracy, color, and layout prior to print.

  • 2006 – 2007Student Teaching Internship
    Ferndale High School

    Taught English and humanities to grades 10–12. Coached volleyball and softball, and supported student success through the after-school tutoring program.

  • 2004 – 2005Marketing and Publicity Assistant
    Michigan State University Press

    Designed and distributed press releases and order forms. Coordinated with authors, contributors, and reviewers while maintaining editorial calendars and performing office duties. Also served as editor of four editions of The Offbeat, a student-run literary series dedicated to publishing diverse Michigan voices and fostering connection among writers.

Over many years, Kristen has been a magnificent designer for me and my companies, always coming up with ideas that are much better than anything I could imagine. She is not only great on deadline but wonderfully versatile, completing terrific logos, reliable websites, striking book covers, and everything in between—including business cards, stationery, and anything else we might need. She has done so with maximum good cheer and responsiveness while always exceeding my expectations. You simply can't do better than Kristen, no matter where your project might take you.

Michael Conniff, Writer, Pioneer & Founder (10X)

Working with Kristen was a game-changer for my advertising agency. She didn't just make things look great - she asked the right questions, understood my client's goals, and delivered designs that truly connected with my client's customers and potential customers. My agency client's website traffic and engagement have noticeably improved. I would not hesitate to work with Kristen again.

David L. Johnson, Owner, Remix Media Group , LLC

Kristen is a design dream! Having worked with her for 8 years at Gilda's Club on our 'Bras for a Cause' event, I can confidently say she understands branding deeply and needs very little direction to deliver outstanding results. She's quick, efficient under pressure, and always knows when it's time for a fresh look. Beyond her incredible talent, Kristen is a truly lovely person - kind, caring, and professional. I absolutely recommend her!

Megan Pavleshyn, Senior Director of Development & Engagement, Gilda's Club Metro Detroit

We have been working with Kristen for many years. She does an amazing job designing our event marketing materials. Amazingly, she is able to capture the essence of our events in her designs almost immediately. We love that it takes very few (if any!) revisions, and we're ready to go. Thanks, Kristen!

Brion After, Owner/ Manager, Independence Run & Hike, LLC

Working with Kristen was an absolute pleasure. She designed my website and developed my logo, and I couldn’t be happier with the results. Kristen is not only incredibly talented and creative, but also kind, patient, and attentive to detail. She took the time to truly understand my vision and brought it to life with care and precision. Her ability to blend thoughtful design with functionality made the entire process seamless and enjoyable. I highly recommend Kristen to anyone looking for a skilled and thoughtful graphic designer and web developer.

Taylor Lang, Root-Cause Wellness

DeMay Designs has been so helpful in providing creative and unique graphics for our exhibit panels, catalogs, and marketing materials. Our working relationship is excellent; it flows smoothly and is mutually beneficial. She asks insightful questions, understands our goals, and delivers designs that effectively reflect our brand. We wouldn't want to work with anyone else!

Lisa Hancock, Curator, Aspen Historical Society